Masakhiro Sakurai explained why Japanese developers should stop focusing on a foreign audience

Masakhiro Sakurai explained why Japanese developers should stop focusing on a foreign audience

Masahiro Sakurai, the very Japanese who came up with Kirby and Super Smash Bros. I recently talked with the local ENTAX publication and gave out a rather interesting thought about how to make games.

in his opinion, Japanese developers are trying to please Western players. Sakurai is sure that they should first focus on the home audience. This will be better for everyone-because Western gamers are buying Japanese games that they want something unusual.

roughly speaking, do what you yourself like, and fans will fit.

Author: Katrina Khshanovich
19.03.2025

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