Is Ubisoft facing bankruptcy? The publisher of Star Wars: Outlaws lost 22% on the stock market in one week

Ubisoft continues to lose money on the stock market. Ubisoft's share price fell 22.5% in just five days, and 31% over the past month. Now one share of the French publishing house costs only 11.7 euros. For comparison, in July 2024, one Ubisoft share cost 22 euros.

Ubisoft’s situation is complicated by new analytical estimates that appeared, in particular, on the pages of Seeking Alpha. One analyst, Kenio Fontes, said in a note on September 12 that he does not recommend buying Ubisoft shares even after their stock market price fell 50% over the past six months.

According to the analyst, The time to buy Ubisoft shares will likely come, but not now. Indeed, the company's share price is expected to continue to fall. At the same time, Seeking Alpha believes that Ubisoft is not in danger of bankruptcy:

Although Ubisoft has not yet published exact numbers, there are many signs that Star Wars: Outlaws, which had high hopes, is simply not selling. A little earlier, Skull and Bones was a big failure, which is still criticized for its technical condition on consoles. And now, once again, there are claims that Ubisoft's CEO should resign and that the company should change its strategy.