The CEO of Sweet Baby Inc complained about mass harassment of the company

Sweet Baby Inc., which burst onto the scene in 2018, rose to prominence in the gaming industry during the height of the pandemic, when social equality and inclusion became a hot topic. The company is known for its contributions to video game development and bringing awareness to inclusivity in gaming content. However, this has led to accusations of "forced inclusivity", which some critics say has caused a number of major projects to fail.

At the 2024 XOXO Festival, the company's CEO, Kim Belair, defended the company, noting that employees are subject to harassment and threats because of their work. She emphasized that Sweet Baby is simply a group of talented writers looking to explore different perspectives and innovate in games, rather than an organization seeking to change the industry in a particular direction.

Sweet Baby has faced attacks including accusations of destruction of the gaming industry and threats against employees. In response, the company made changes to its website, hiding information about completed projects.