The former Vice President Amazon Prime Gaming recognized the greatness of Steam: & quot; Valve was able to understand the needs of players & quot;

Evans, the former Vice President of Amazon Prime Gaming, shared his thoughts regarding the Steam store, and why over the years in the PC-IGR digital distribution market, the geiba Newella store has not appeared a worthy competitor.

According to Evans, Amazon spent more than 15 years on Attempts to competition with Steam. Over the years, the company acquired Reflexive PC Store, launched the cloud service of Luna and a Twitch store, but all this was to no avail, despite the large number of invested financial resources.

Evans says that Amazon has underestimated high significance for players various social elements Steam: unlike Amazon, Valve was able to understand The needs of the audience created a platform that not only sold games, but also united players. In turn, Amazon did its projects without looking at the needs of users.

Evans believes that first of all, companies need to learn how to listen to their audience if they want to succeed.